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A senior’s memory function is a quality of life issue for both the senior and their family. 

Of all the joys that come with preparing meals, leading activities, and encouraging independence, perhaps nothing comes close to the gratification received when a resident shows progress with memory skills. 

As administrators and employees, we carry out many activities each day to enrich the lives of seniors living under our care. 

Residential care facilities for the elderly (RCFE’s) are often where seniors experiencing memory issues end up as they need the extra help with activities of daily living or ADL’s.

As an RCFE administrator, it is important to understand what memory loss can mean to seniors and their families. While no two seniors are the same, memory changes are also different for each individual. As an RCFE administrator, it is your responsibility to provide an environment where residents can continue to function as an individual yet receive assistance from qualified staff as needed.

There are many effective measures RCFE administrators and staff members can take to help enhance the memory abilities of their residents. 

These actions are not complicated and in fact, build on many things you are already doing to make your seniors’ lives more rewarding.

As you help residents with their cognitive health, brain health, remember to focus on their interests and allow them to retain as much independence as possible in the process. 

Strategies for Addressing Memory Issues in an Assisted Living Facility

Most of the approaches to helping seniors boost memory involve the areas of physical health, learning activities, social pursuits, and positive attitudes. 

An assisted living community provides a great opportunity for the RCFE administrator to implement measures that promote memory enhancement since most facilities already address nutrition, exercise, activities, and social opportunities in the current programming. 

Here are seven ways you can help provide memory retention in your community:  

1. Offer meals that are both tasty and healthy

When you pursued assisted living certification, you learned how to plan menus and prepare delicious meals that meet the nutritional needs of the residents. 

According to the Mayo Clinic, many vegetables and fruits, healthy fats, and herbs can help maximize memory as well as contribute to physical health. Your seniors can also enjoy sampling tasty new options as the seasons change.

2. Provide multiple ways for residents to ditch their sedentary lifestyle and become more mobile

Many seniors residing in a California RCFE already participate in daily exercise that can help improve memory. These residents tend to appreciate things like organized exercise classes and outdoor walks. Indoor activities such as easy yoga classes are also enjoyable for beginners and those that prefer not to go outside. 

The seniors at your facility may have played golf, tennis, or even basketball in their younger years. 

Think of ways to rekindle their love of sports with croquet, corn hole, or free-throw contests. Yard games, group walks, or park activities provide excellent methods to get everyone involved, especially those who tend to just sit in a chair most of the time.

3. Help everyone get adequate sleep

Many researchers agree that an adequate night’s sleep is vital to an older individual’s memory and recall process. Think about how much easier learning a new skill or studying for online assisted living administrator courses becomes when you get an uninterrupted night of sleep. The same is true for the residents of your RCFE who want to learn new information.

While you can’t magically develop better sleep habits for your seniors or force them to make changes, you can encourage them the same ways you would introduce any new activity:

• Schedule a short talk about sleep issues, perhaps bringing in a nurse or sleep professional.
• Show an entertaining group video about improving sleep.
• Provide handouts for residents to voluntarily track sleep progress and then meet as a group to discuss progress together.
• Plan an activity for seniors to make easy changes to their rooms, such as eliminating any blue lights, that can help with quality sleep.

4. Encourage proactive memory prompts

Most people make good use of calendars, planners, and lists of things they want to accomplish. When seniors retire or downsize to a new residence, however, they sometimes stop making use of these memory helpers. 

One simple activity is to review how these aids can help, as well as introduce digital versions for smartphones, tablets, or computers.

5. Plan learning activities

The more residents you serve in your facility, the greater the diversity of interests and skills. Whether you work one on one with your seniors or in groups, try to offer a variety of fun learning opportunities:

• Courses, such as learning to speak a new language or play a recorder
• Hobbies of every type, from easy model-building to crocheting or drawing
• Group singing and learning new songs
• Cooking skills and discovering new recipes
• Individual or group puzzle-solving, such as jigsaw puzzles, word searches, or Sudoku

6. Encourage social opportunities and pursuits

The need for socializing varies with each individual senior, but making friends and interacting with others generally improves the quality of life and encourages memories. Residents who are shy may prefer small groups.

While seniors may not have the social opportunities they normally would due to COVID-19 restrictions, activities like reading, word searches, puzzles, journaling, coloring, and crafts are all great person-centered activities that can keep the mind stimulated. Additional activities include: 

• Book clubs and card clubs
• Volunteering at churches, food pantries, or museums
• Knitting circles or whittling clubs
• Field trips

7. Develop a positive, relaxing environment

Attitude is everything when it comes to memory skills. Looking on the bright side not only makes life more pleasant but can also help prevent stress-induced memory loss. When seniors become anxious or stressed, the body causes cortisol levels to surge, resulting in memory deterioration as they age.

Everyone can use reminders to express positive feelings and encourage others, and staff training is a good place to begin. 

Hang inspirational posters in community areas, and if space is available, set aside a quiet room or corner space for private moments. Playing low-volume, calming music during meals or at special times can also be helpful.

Share the Joy of Sharpening a Senior’s Memory

An assisted living community provides the ideal environment to promote memory care through healthy lifestyles, new experiences, mental activities, and social opportunities. 

While these strategies cannot solve all memory issues, they may boost some memory skills and add meaning to the daily lives of your residents.

If you would like to learn more about assisted living administrator certification or our online assisted living administrator courses, contact us today.

People Also Ask: 

Is it normal for a senior to be forgetful? 

Lapses in memory could be considered a normal part of aging. There are many changes that happen to all parts of the body as people age. Age-related memory changes can be one of them. 

Green building initiatives have been around for more than 20 years, and now assisting living facilities are moving towards a new measure of sustainability. 

Given the move towards eco-friendly initiatives, it’s no surprise that RCFE administrators are looking for ways to actively promote sustainability in their communities. 

The impact of creating an eco-friendly assisted living community is twofold.  First, it helps to reduce a facility’s carbon footprint. Second, it promotes both mental and physical wellness for the residents. 

As an RCFE Administrator, you work hard to provide a warm, safe and caring atmosphere for your residents. In return, you and your staff experience the satisfaction of seeing the seniors you care for flourish, meet new friends, and engage in activities. 

Here are a few easy to execute strategies to help make your RCFE better for the planet and better for your residents. 

Improve Lives With Eco-Friendly Assisted Living

Californians have always been at the forefront of the environmental movement. As they age, they remain concerned about energy conservation, pollution, and keeping the food supply free of pesticides and chemicals. 

Operating a greener RCFE can provide small but important advantages for residents, employees, and the community at large:

• Helps save the planet
• Gives residents a purpose
• Cultivates physical and emotional health
• Offers key marketing points for the facility
• Contributes to staff satisfaction

Start Slowly

You didn’t become an RCFE Administrator overnight. Similarly, it will take time to develop a green facility. Just as you prepared carefully for the California exam to receive an assisted living administrator certificate, it takes thought and effort to get everyone involved and to create a plan for an eco-friendly RCFE.

Invite Everyone To Get Involved

Not only is including every person the right thing to do, but it helps eco-friendly efforts to succeed. 

Keep the lines of communication open with both residents and staff and ask for their input and ideas. Present possibilities for the first initiative at a group meeting and let everyone vote for their choice on a private ballot.

Ideas to Get Your Assisted Living Facility Started 

Be Efficient 

Start with the low-hanging fruit. 

Make sure your facility is set up to be energy efficient by using LED lights and certified energy-efficient appliances and equipment, when possible. 

If you have a landscaping service, ask if they can use electric instead of gas-powered equipment. Other green practices could include collecting rainwater for reuse on the property or making use of composting techniques.

Also, it never hurts to ask your residents for their suggestions. 

Bring the Outdoors Inside for Greener Vibes

Making the best use of natural light in an RCFE makes good sense on many levels. 

Natural light relieves eye strain, makes individuals feel happier and more energetic, and even helps people sleep better. Opening window coverings can cut down on the need for artificial lighting in the room and reduce energy costs.

Place green plants everywhere around indoor living spaces to add beautiful decorative touches and help improve indoor air quality. 

Seniors can maintain their personal favorites in their own rooms or help care for plants featured in shared areas. Some people believe using green plants indoors can even improve the effectiveness of air purifiers.

Change Cleaning Solutions, Switch Laundry Products and Eliminate Lawn Chemicals

You can’t become a greener RCFE without paying attention to the cleaning solutions and other chemicals used in your facility. 

While providing a clean and safe environment is essential for preventing the spread of illness, many of the products used in institutions can cause headaches, eye and lung irritation and lead to respiratory issues. Some of the worst culprits contain volatile organic compounds.

Be sure to check the labels of all products used at your facility, including dishing washing solutions and laundry detergents, for dangerous ingredients. 

Just because it’s called a natural or green product doesn’t mean that it is free of risky chemicals.

Ideas to Get Residents Involved 

Get Your Hands Dirty

Even individuals who aren’t big on committing to a group undertaking usually appreciate flower beds and vegetable gardens, especially in our beautiful California weather. 

Since every assisted living facility is different, landscape and gardening projects are bound to be unique. Sometimes a small facility with only a few residents has the perfect outdoor space for a garden plot or individual flower beds that can be adopted by a single resident.

Launch Container Gardening for Small Spaces

Even if outdoor areas and gardening spaces are limited, you can still provide opportunities for cultivating beautiful flowers.  Consider growing vegetables such as tomatoes and peppers in decorative pots and large containers. 

Even better, place some containers at waist height for easy plant care. They can also provide a constant source of flavorful herbs and can be moved inside if the weather becomes inclement.

Feature Home-Grown Vegetables and Herbs in Meals

Perhaps one of the most exciting moments takes place when residents harvest tomatoes, salad greens, parsley, or other garden produce, and the vegetables or herbs show up in the next meal. 

Everyone takes pride in this accomplishment and enjoys the tasty rewards of going green. 

Be sure and ask your Licensing Program Analyst (LPA) for an exemption to allow your residents to consume any produce grown in the community. 

Keep Learning and Growing

Incorporating an eco-friendly initiative into your RCFE is one of many ways that make for a greener environment and, ultimately, a better place for your residents to live. 

Do you have new employees? Our online assisted living courses provide complete staff training as well as CEUs for the renewal of your assisted living administrator certificate. 

At Assisted Living Education, we’re here to help you achieve your goals.

With over 10,000 seniors turning 65 daily in the U.S., there is a growing demand for senior care services. On the whole, the home care service industry saw a rise in revenue from $100 billion in 2016 to $225 billion in 2020, globally. 

With the RCFE industry showing continued growth, there is no better time to embark on this rewarding career. 

Here’s how to start a successful RCFE

People contemplate opening a Residential Care Facility for the Elderly for any number of reasons. Sometimes the idea occurs because an individual inherits a spacious house with multiple bedrooms, or perhaps they cared for an elderly relative and found caretaking satisfying and fulfilling. 

Regardless of the motivation, there are some commonalities throughout the licensure and management process that will help ensure your RCFE opens and operates successfully.

This article will explore both the overview of requirements to get your RCFE licensed in California, as well as the regular duties of a successful owner-operated RCFE administrator. 

First, let’s start by looking closer at how to obtain proper licensure and certification for both you and your space.

Obtaining RCFE Credentials for Your Home and for Yourself

When you turn your home into an assisted living facility, or even if you purchase an existing RCFE, you will need to apply to the California Department of Social Services (CDSS) to properly license your business. 

Assuming you plan to run the facility yourself, you will also personally need to complete an RCFE administrator training course and pass the certification exam. 

The CDSS also requires administrators to complete 40 hours of continuing education hours (CEUS) every two years. Your employees also have required training hours they must complete for the facility to meet compliance. 

When planning for licensure it is important to budget accordingly for all RCFE training, licensing, and certification expenses. In addition, before your RCFE license can be approved, you will be required to have three months of operating expenses set aside in a business account. 

Preparing a realistic budget is part of the license application process and is a good exercise in planning for weekly, monthly, yearly and unexpected expenses. It is important to plan ahead for these costs so they do not slow you down. 

Once financing is accounted for you can proceed with the application process.

Assisted Living License Application

With the proper guidance, completing the application for your RCFE License can be a less stressful process. In addition to filling out all CDSS required forms correctly, you’ll also want to prepare the following documentation:

•         Admissions policies and forms
•         Resident house rules
•         Employee handbook
•         Job descriptions
•         Plan of operation
•         Sample menu and activities calendar
•         Employee training plans
•         Medication policies and procedures

Due to the importance of getting application documentation correct, many applicants will choose to hire a company, such as Assisted Living Education, to assist in the application process. 

Assistance from professionals who are familiar with CDSS procedures can save you a great deal of time and stress, and help get your RCFE license application approved quickly and efficiently.

RCFE Administrator Certification

In addition to submitting your RCFE License application and waiting for the state to process it, you will also need to take the required 80 hours of certification training for an RCFE administrator.

After successfully completing the course, you then must take the required CDSS examination and pass with a minimum score of 70% within 60 days of the course completion.

In order to obtain administrator certification in California, you must be at least 21 years old and meet educational requirements that vary with the size of the facility you manage. 

For example, if operating an RCFE with 15 or fewer residents, you must have a high school diploma or GED equivalent. Administrators of larger facilities may also need to earn some college credits as outlined by the CDSS.

Day to Day Administrator Duties

Now that you have secured the proper licensing and certification to own and operate an RCFE, you can start to plan what the day-to-day of a successful RCFE might look like. 

Owning an RCFE is a serious commitment. You are engaged directly or indirectly in the lives of your clients 24/7.  Here is a breakdown of some of the client and business activities you will encounter on a daily basis. 

Business Demands

No matter how much fulfillment an RCFE brings to the administrator, it still needs to remain solvent:

•         Accounting
•         Payroll
•         Hiring and training
•         Admissions
•         Marketing and tours
•         Communication with family members

• Communication with CDSS and completing reports timely

Resident Demands

Depending on the number of residents in your home you may sometimes have to assume some caregiving duties:

•         Housekeeping
•         Cooking
•         Personal hygiene
•         Dressing
•         Bathing
•         Emergency availability

Multiple Rewards

In spite of considerable responsibilities, the benefits of running an RCFE are even greater:

•         Receiving satisfaction from helping others
•         Operating a profitable business
•         Seeing residents develop friendships and support each other
•         Enjoying movies, activities, and field trips with residents
•         Helping residents eat better and develop new interests
•         Knowing you have made a difference

Strategies for Success

In this article, we have covered the basics of what makes a successful RCFE from licensing your space to administrator certification and even what to expect day-to-day. If you have read this far and would like to explore a possible career as an RCFE owner or administrator please consider the steps below:

•         Visit Assisted Living Education for more information on RCFE classes and the path to becoming an RCFE administrator.
•         Register for the online RCFE orientation on the CDSS website as the first step in applying for an assisted living license.
•         Contact an RCFE in your area and volunteer to speak with some of the residents and employees to learn more. 

At Assisted Living Education, we’re ready to answer your questions and assist you on the path to making a difference in the lives of seniors by opening a successful RCFE. Please feel free to contact us with any questions. 

People Also Ask:

How much do RCFE owners make? 
In general, the monthly income generated by an RCFE can range from $5,000 – $15,000 per month.

Is an RCFE a good buisness? 
Due to a surging senior population, the demand for RCFEs is projected to grow by over 20% by 2030.

The average salary for a certified RCFE administrator in California is more than $45,000 according to ZipRecruiter. 

Becoming an RCFE administrator can provide not only a fulfilling career that makes use of your business and people skills, and helps older individuals, but it can also provide profitable annual earnings.

California licensing regulations provide a structured path to become an RCFE administrator, and generally begin with enrolling in accredited RCFE classes.

Most people have high expectations for their chosen career path. For many, an attractive salary and good benefits top the list. The majority of individuals also prioritize work where they can help others and make a difference in their lives. 

Working as an RCFE Administrator is a good way to obtain those career goals. 

This article will explore what it takes to become an RCFE administrator, what that career path entails, and what kind of compensation you can expect. 

RCFEs Fill a Unique Niche

When deciding on a career in Residential Care, it’s important to understand what you are getting yourself into.  

Facilities for the elderly provide a special solution for persons who experience limitations as they age and can no longer live by themselves. 

They may have problems keeping their home clean, preparing nutritious meals or practicing daily hygiene such as taking a shower or even getting dressed.

As an RCFE professional, part of your job is understanding that these elderly individuals still value their independence and want to make as many of their own decisions as possible. While maintaining their household independently might be a challenge, they do not necessarily require constant supervision or daily medical care. 

A well-managed RCFE will provide its residents with a balance of supervision, assistance, and independence. As an administrator, it will be your responsibility to ensure that balance is maintained.

Special Skill Sets Help Run a Successful RCFE

To keep a facility operating smoothly, an RCFE professional needs a vital set of skills. 

Since any size RCFE is essentially a business, the administrator must have the operational and management skills required to lead it. Some of those skills include: 

• Creating and managing a budget for the facility
• Developing marketing strategies and activities
• Hire, train and supervise employees
• Establish policies and procedures
• Ensure the facility is meeting all state regulations and requirements
• Oversee logistics such as meal plans and resident activities

At the same time, the purpose of an RCFE is to provide for the well-being of the individuals who live there. To that end, intangibles such as compassion and excellent people skills are also essential for being a successful administrator. 

Every decision the administrator makes must have the safety, happiness, and welfare of their residents in mind. An RCFE administrator needs to provide personal leadership and support to not only the residents and families but also its employees.

California Tailors Requirements to Facility Size

So how exactly do you enter this career path? 

In order to apply for an RCFE administrator certificate in California, the applicant must be at least 21 years of age and have a high school diploma or GED/HSED equivalent. 

The next steps involve passing an 80-hour certification course, earning a 70% or better score on a 100-question exam, obtaining a Live-Scan fingerprint clearance, completing the required state forms, and submitting the application with a $100 fee. 

Upon the California Department of Social Services (CDSS) approval of your application, you will obtain an Administrator Certificate that will allow you to oversee an RCFE with 1-15 residents.

If you are looking to manage a larger facility, the minimum educational requirements increase depending on the number of residents that reside in the facility. 

The administrator of a facility licensed for 16-49 residents, must have completed, with a passing grade, at least 15 college or continuing education semester or equivalent quarter units and have at least one year’s experience providing residential care to the elderly; or equivalent education and experience as approved by CDSS.

To obtain certification as an administrator for an RCFE facility with 50 or more residents, the requirement increases to two years of college and three years of experience providing residential care to the elderly; or equivalent education and experience as approved by CDSS. 

Most administrators start out with the minimum requirements and begin working at a small facility to gain practical, hands-on experience. 

During this time, many administrators will decide if they enjoy working with a small RCFE, or if they prefer to work for a larger facility. They may even contemplate the idea of applying for an RCFE license and starting their own facility. 

California has many small assisted living facilities where the owner is also the administrator. There is no wrong option here and different circumstances will suit the needs of different individuals.

Salary and Job Outlook for RCFE Administrators Primed for Growth

So now that we’ve reviewed some of the requirements to become an administrator, let’s look at salaries and opportunities. 

According to the U.S. Bureau of Labor Statistics, the projected growth for medical and health service managers for the 10-year period from 2019-2029 should top 30%, which is much faster than the average job growth for this period. 

A primary reason for this anticipated increase is the aging of the baby boomer generation and the resulting need for more care facilities, including RCFE facilities.

When it comes to compensation, the data on Glassdoor reports that the average salary for an RCFE administrator in California is around $45,000 a year. 

In general, salaries for this position range from a low of $27,000 annually to a high of $130,000 or more for roles at large facilities involving greater responsibilities. 

Keep in mind that starting salaries are generally adjusted according to the education and experience of the job candidate. Most large facilities also provide a bonus program structured on census retention and meeting budgetary goals. 

There are many ways to increase your value as an RCFE Administrator. 

An administrator can learn the ropes and gain valuable experience in meeting the challenges of a small care facility with a license to do business in California. At the same time, online learning offers the possibility of taking college credits while working to meet the requirements for certification at a larger assisted living facility. 

By completing college courses and gaining practical experience, an RCFE administrator can move along on a career trajectory that enhances both job responsibilities and compensation.

RCFE Classes Jump-Start a New Career Path

Ready to get your new career started? Our RCFE Certification classes give you the knowledge and means to not only pass the California Department of Social Services test but also to succeed as a caring administrator of an assisted living facility in the real world. 

We make sure you understand all the California regulations involved with an RCFE license including learning about medication responsibilities, business operations and effective marketing for assisted living facilities.

If you’re ready to take the first step toward a career as an RCFE administrator, Assisted Living Education is here to help.

Today, seniors and their families are initially looking for assisted living facilities online. Therefore, it is more important than ever that your assisted living facility ranks well in Google and other places that people search for assisted living facilities.

The higher you rank and the better your online reviews, the more likely that you will attract greater interest, more visitors and qualified new residents.

We knew little about online marketing when we started but wanted to summarize the basics for you here. Even if you are new to the world of SEO (Search Engine Optimization) or already have some knowledge, the information in this blog will provide you with key insights that can be easily accomplished.

1 – How to Get More People to Your Website

If you are still in the early stages of setting up an assisted living facility, you first need to look into RCFE certification. While getting your RCFE certification and license, you can start the process of building your website. Look at how other facilities are listed online.  Do they have a website and are they in online directories such as Yelp or Google My Business?  What do you like and not like so you can inform the people building your website?

Once the site is created and is live, you can start trying to rank for keywords. In other words, you hope to find keywords that people would logically be searching for assisted living and try to get as high on the Google search results as possible, so viewers will find you.

A good search engine strategy centers on finding the keywords that people looking to find a facility in a specific town are most often searching. Essentially, you need to comprehend what terms people are likely to type into their search engine bar so your website can appear.

Most likely, the keywords would revolve around phrases like “assisted living” or “assisted living facility” or “senior assisted living” along with the city your community resides in.

For example, if your facility was in Encino, California, you’d most likely want to show up in search results when people typed in “assisted living Encino”.

The simple strategy is then to place that keyword in the text of your home page – maybe even a couple of times. That way, Google will see that keyword on your site and make the connection to the search. Thus, you’ll have a better chance of ranking higher when that phrase is searched for.

Even if you already run an established community, you can gain a lot of potential search engine ground by adding those keywords to your existing website on several of the pages that you think would best describe your facility.

2 – Claim Your Google My Business & Other Directory Listings

Many of the major search engines allow you to make a specific business listing where you can include all of your facility’s key information. Google being the largest search engine in the world is the place you want to begin.

The Google My Business listing is the most popular, most visited and simplest for you to claim. It’s easy to sign your business up and costs nothing. You simply go to Google, search “Google my business” and click on the “manage now” button.

The rest of the process will take minutes by just following the directions on each screen. Enter your business’ information along with contact details, and you will immediately have a new presence with Google My Business (GMB).

Often, these listings also automatically display a map of your location. Further enhancing your GMB presence, you can easily upload photos of your facility or your staff to personalize the listing further.

Now, when someone types in the name of your facility, this listing will be near or at the top of the results. Over time, other keywords that you have been adding to your website pages may also display this GMB page increasing your prospective clients even further.

Here is an example of Google’s local search results for “assisted living Encino”

Note how the facility with the most reviews showed up at the top of list.  More about reviews below.

While Google may be the biggest directory in the world, we’d also suggest setting up similar profiles on other directories such as:

Yelp for Business

Better Business Bureau

Assisted Living Directory

Caring.com

Taking the time to get your assisted living business noticed is almost as important as the RCFE licensing process if you want to be successful.

Reading online RCFE reviews help people find the best assisted living facilities near you.

3 – Solicit Reviews From Satisfied Clients

The importance of online reviews cannot be understated.

A recent survey showed that people were 270%  more likely to purchase a good or service that had at least one five-star review as compared to a company that had no reviews at all.  Almost three times more likely to choose your facility just because of reviews.

Once you have set-up your directories, engage with your satisfied clients – both past and present – and ask them to please post a positive, five-star review on these places. (To make it simple for them to do, you may want to email them the request with a series of direct links to your Google My Business, Yelp and other business directory pages.)

You also want to manage the reviews – both favorable or unfavorable – in a timely fashion. This direct interaction with your audience shows you care about your quality of service and care what your customers think.

If you have any negative reviews, it is a good idea to address these directly. Offer an apology or explain the circumstances behind this complaint. Online reputation management is key to growing the word-of-mouth and credibility of your facility.

In addition, placing any positive reviews on your website in a testimonial section also helps enhance the selling of your service.

4 – Engage Visitors on Your Website

So you’ve started getting potential new clients to come to your website after seeing you rank high in search results and reading all your positive reviews. Now the goal is converting them from visitors into customers.

You want to make your site easy to comprehend with a very clear “call to action”. In other words, you should quickly and clearly make the case why your facility is the best one for mom or dad. Then get the web user to call your business or fill out a contact form.

The phone number and contact form should be present at all times on the page. Your web developer should recognize that the forms and phone should be at the top of the page in a stationary spot that doesn’t move out of the reader’s eye even if he or she scrolls down the page.

The other key to closing new leads is a lightning quick response. If a call is made after hours and a message is left, that lead should be the top priority for a recall first thing in the morning.

Similarly, when the contact form is filled out, there should be a follow-up action (preferably a phone call to the person) within minutes, even seconds. With so many search results out there for assisted living facilities, chances are the same family that reached out to you also did so to several other facilities.

In this case, it’s often a race as the first facility to contact that potential client will more often than not win the client’s business.

It is optimal to have a member of your RCFE administrator staff who can be tasked with managing and following up with interested parties right away.

Conclusion

These are just some of the basics that can seriously help improve your online marketing. It may seem intimidating at first but it gets easier once you start.  If you would like to know more than I recommend you reach out to great people and the company we use for digital online marketing.

Please let us know if you found this blog helpful.

About Assisted Living Education

Assisted Living Education is the premier provider of RCFE certification, RCFE classes, licensing, products and services for assisted living. Our teachers are industry professionals with many years of experience that are engaging, entertaining and highly informative. They offer RCFE consulting services and share real RCFE experience that will help you be successful in this fast growing career industry.

Good luck!